A business must have a positive track record in the marketplace and must be actively selling products or services for at least six months prior to application. The business must also fulfill all competency and trade licensing requirements, and must be free from government action that shows a significant failure to support ethical principles.
A business must follow established legal and ethical advertising and selling practices and must agree to modify, substantiate, or discontinue advertising and selling practices when recommended.
A business must honestly represent its products and services and must include all relevant facts in all transactions.
A business must openly identify itself, its location and ownership and must closely disclose all material facts that could affects a customer decision to buy. The business must also promptly provide ReliableSite.org with any information requested to ensure adherence to accreditation standards.
businesses can assure customers that they meet the necessary standards for reliability, credibility, and trustworthiness. Customers can compare businesses with confidence, knowing that those with ReliableSite.org accreditation have met the strict criteria set by the company.