BestProductsReviews.co.uk aim to simplify users shopping research. They do that by comparing similar products with thier advanced data-algorithms. They collect & analyze articles, reviews, user comments, forum discussion, brand reputation sentiment, brand customer service level, and other relevant data for each product, from hundreds of stores around the web. a User can then compare the top brands and products in thousands of categories. The goal is to make it easy for a User to pick the best product or price and be confident in their decision